Marketing

Endless possibilities with Marketing

To support your event marketing our PR partner, Vividink, will create a promotional campaign for your event targeting our local and regional audiences.

Each campaign includes:

  • Direct social media updates in advance of the event
  • Mews release written and issued to regional and local media announcing the event
  • An announcement on the East of England Arena website news page
  • Promotional copy and images posted to the What’s On section of the website.
  • Your event image on the East of England Arena website front page carousel.
  • A post-event news release showing the success of your event

There are opportunities to increase the promotion we can do for your event through our additional packages; contact us for pricing.

 

Basic

  • 6 direct social media updates written and scheduled in advance of the event
  • Press release written and distributed to regional and local press to announce the event
  • Announcement posted to East of England Arena website news page
  • Promotional copy and images posted to the What’s On section of the website
  • Leading image on East of England Arena website front page carousel.
  • One post-event news release announcing the success of your event.

Price: All included free of charge

 

Bronze

Six-week campaign consisting of the basic package (above) plus:

  • An additional news release written and distributed in advance of the event
  • 6 weeks of sharing your event promotion on social media.

Price per campaign: £895.00

 

Silver

A three-month campaign consisting of the Bronze service (above) plus:

  • An additional news release written and distributed in advance of the event
  • 6 additional social media updates written and scheduled in advance of the event
  • 6 further weeks of sharing your event promotion on social media.

Three-month pre-show support – three news releases to local media channels, sharing of all social output from the show, weekly social output in advance of the show. Price per campaign: £1,095.00

Custom Promotion Campaign: Cost per month would be: £POA

We can also provide a bespoke range of specific online, offline, marketing & PR support specific to your event, click here to find out more.

Latest News

Monday September 26, 2022

East of England Arena welcomes new events manager

We are pleased to welcome Renay-Nicole Kenton, who joined our venue as an events manager on August 8, 2022. Renay has a strong foundation of experience in the events industry and graduated with a BA in Events Management from the BIMM Institute in 2021. After graduating Renay worked as an event coordinator, where she supported in-person and onlin [...]
Read More
Thursday July 21, 2022

Circus Fantasia delights young and old in Peterborough

Children of all ages met under the unmistakable peaks of the Big Top this month, as the magnificent Circus Fantasia brought its traditional family circus to the East of England Arena, July 6-10, 2022. Twice a day, every day, performers from around the world staged an unforgettable two-hour show, including big family favourites like the Human Canno [...]
Read More
Thursday July 21, 2022

East of England Arena welcomes 10,000 visitors cyclists to the Tour of Cambridgeshire 2022

More than 10,000 cyclists and spectators gathered at the East of England Arena and Events Centre for the Tour of Cambridgeshire (ToC) cycling festival, June 10-12, 2022, which featured closed road competitive cycling events, live entertainment and camping. The event began with the single and group time trials on Saturday, and a more gentle 2.5km F [...]
Read More

EastOfEnglandArena

Want to know more about an event or the venue?

Contact Us

For all event enquiries always check our event(s) pages or our social media channels for the most up-to-date information.

If you can’t find the answer to your questions please contact via the form below:

Find Us

Email: [email protected]
Tel: 01733 363500

Postal Address:

East of England Arena and Events Centre
Peterborough
PE2 6XE

If looking for us with your SAT NAV, please use PE2 6HE as the postcode.

By Rail

Peterborough is located on the East Coast Main line running from London Kings Cross to Edinburgh. A number of fast trains run on this network, making London accessible in 45 minutes on specific trains.

The station has its own taxi rank, which means reaching the East of England Arena is approximately 15 minutes away once the train has arrived in the station.

By Car

Arriving by car, you will be guided to one of our hard standing or grassed free parking areas. There are 22,000 spaces – so plenty of room for everyone. We also have plenty of disabled parking bays.

Travelling from Peterborough City Centre – take the Nene Parkway/A1260, follow directions to Oundle Road/A605 and turn right onto this road, which will lead you directly to the venue. The brown highway signs indicating East of England Arena/Showground will help to guide you. The journey is approximately 16 minutes from the centre of Peterborough.

Travelling from the A1(M) South – continue along the A1(M), passing the Peterborough Services (Extra MSA); continue forward onto the A1 and then take the next turn left, signposted East of England Arena/Showground. At the junction with the A605, turn left and travel half a mile. At the roundabout, turn right, and you have arrived at the East of England Arena.

Travelling from the A1(M) North – ignore the very first signpost for Peterborough and continue travelling along the A1 picking up the brown highways signposts indicating East of England Arena/Showground. Follow these signs and leave the A1 at Alwalton, taking you through the village and onto the A605 Oundle Road junction. Turn left at this junction and at the very next roundabout, turn right and you’ve arrived at Peterborough Arena. If you are in a heavy vehicle, or towing a trailer, we advise you to avoid driving through Alwalton. In this case continue on the A1, leaving at Junction 17. Turn left onto Fletton Parkway A1139. After half a mile exit onto the Orton Parkway (still A1139) taking the second exit at the roundabout. Continue on Orton Parkway at the next roundabout. After half a mile turn left onto Oundle Road where you will find the entrance of the Arena on your left after 600m. 

By Public Transport

Peterborough City Centre has a number of taxi ranks, as well as a coach park and bus station located within the Queensgate Centre. The Stagecoach bus service runs a half-hourly service during the week and two-hourly Sunday service, stopping just outside the East of England Arena. The bus number to look for is X4 leaving Bay 15 at Queensgate, Peterborough.

The bus stop is located at the Marriott Hotel, Lynchwood.  A  fifteen minute walk will bring you to our main entrance gate. 

By Air

East of England Arena’s location makes it central for London Stansted, London Luton, East Midlands and Birmingham airports – all four are approximately 60-90 minutes away by car.