Three events in a day kicks off our busiest summer ever!
Three events held at the East of England Arena over the weekend were all delivered on Saturday, successfully kicking off what will be our busiest summer of events ever.
During the day there were two events that could hardly have been more of a contrast. We had Dickinson’s Deals filming in the suites, with an audience of 200+ antique fans looking to bag a windfall on the show.
Alongside this over 2500 people participated in a 5K inflatable run taking in the Pavillion and showground, which was followed by a zombie version with the increased challenge of having to avoid the living dead whilst running and clearing obstacles.
In the evening the venue turned into a sporting venue where it played host to Ultimate White Collar Boxing. White Collar Boxing originated in New York in 1988 when a doctor and an attorney trained for a few weeks before boxing each other at a black tie event. Since then White Collar Boxing has been the fastest growing corporate contact sport in the world. Ultra White Collar Boxing is the foremost organisation in the UK, running over 1000 events since 2009. The event on Friday night raised £183,840 for Cancer Research UK – a brilliant effort Peterborough.
Jason Lunn, venue director said, “As we head into what is already the busiest summer we have ever had at the venue, we will be helping to deliver a large number of widely varying events, from spoken word and music tours, through to motorsport and into festivals. We are set for another record year in terms of growth, which will see us bring people and revenue into Peterborough.”
For more information on what is happening at the venue check out the What’s On page of the website, or sign up for our email updates straight into your inbox.