THE East of England Arena and Events Centre (EEAEC) is delighted to announce a new working partnership with catering specialist Amadeus, part of the NEC Group.

The move to join forces to drive conference and banqueting business for the venue has seen the appointment of Michelle Sergeant as Amadeus’ sales account manager.

Working from an office on the East of England Showground site, Michelle boasts a background in catering, hotels and hospitality – and is currently working with local corporates and businesses to establishing the EEAEC as the ideal venue for meetings, gala dinners, Christmas parties, awards ceremonies, conferences and other events.

The move signals the ongoing success of the partnership between Amadeus and EEAEC, with Amadeus as the exclusive catering partner for all indoor events at the venue.

Dean Rees, business development manager, EEAEC, said, “Our partnership with Amadeus has been very fruitful, and appointing Michelle to come and reach out on our behalf to regional business customers feels like a solid endorsement of our ongoing collaboration.”

Michelle added: “The East of England Arena is a hugely versatile venue with a lot to offer local and regional businesses, especially in terms of hospitality centred events like awards, dinners and parties, but also conferences and meetings. My role is to show them that the combination of the venue and the hospitality that EEAEC and Amadeus can offer as an integrated package, will not only meet but surpass their expectations.”



Note to editors

East of England Arena and Event Centre is a premier multi-purpose venue in East of England, hosting indoor shows, outdoor shows, conferences, trade exhibitions, concerts, corporate events.

For further press information please contact Cetti Long at Media Matters on 01733 371363 or email or the East of England Arena and Events Centre team on (01733) 363500 or email